Cisco Systems

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Category: Testimonials
Published: 1st April 2014

Marcus provides many valuable practical examples of how to apply NLP in pitching to win business with prospective clients. There are many useful suggestions on how to engage your clients curiosity, build your clients value statements into your pitch, how to use metaphors to overcome “limiting beliefs”. This is a great companion to the numerous courses on selling and managing key accounts, which typically omit the emotional aspect of selling.