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On Thursday May 18th, we were delighted to have social media trainer and consultant, Andrew Davis, join us in the office to host our webinar on content marketing. Over the past ten years Andrew has become one of the UK’s most prolific social media trainers, keynote speakers and consultants; working with large brands, across multiple sectors.
Andrew was at the frontier of social media, starting out moderating chat rooms for Friends Reunited, PlayStation, Liverpool Football Club and Pop Idol, going on to be part of the founding team for BBC Radio 1 Xtra. From there he moved on to Myspace, where he helped set up the UK Marketing and Content Division, seeing profile numbers rise from around 30 million profiles to 220 million. He was also there to see the profiles fall by 200 million – so you could say he knows what works and what doesn’t.
In this webinar, Andrew gave insight into the reasons why content marketing trumps all areas of digital marketing, and how it can be used to gain new customers whilst retaining existing ones.